Coco Love
CocoTaps has expanded its offerings beyond simply tools for opening coconuts to include their own brand of canned coconut water and a significant B2B service for the hospitality and travel industries.
Case Details
Clients: Coco Love
Tags: Beverage
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Jason@OakmontDistribution.com
Coco Love
CocoTaps aims to disrupt the traditional coconut water industry by providing fresh, sustainable, and convenient options for both individual consumers and large commercial entities.
Products
With a strong commitment to achieving synergies amounting to approximately 1% of sales within the third year post-merger, our team played a crucial role in providing a comprehensive road map for this endeavor. Leveraging the expertise of our seasoned retail professionals
CocoTaps Tool Kit (Coconut Opener Multi-Tool):
- This is the patented flagship tool designed to safely and easily tap into young coconuts, eliminating the need for machetes.
- It’s made from food-grade stainless steel, professionally milled, and hand-finished in Australia, ensuring durability.
- The tool features a foldable T-bar handle for easy use and storage.
- It allows users to quickly and safely drill a hole into a coconut and then screw on a reusable cap, enabling the coconut to be resealed and kept fresh for up to four weeks when refrigerated.
- It can be hygienically used in public-serving premises.
Pre-tapped and Branded Coconuts (B2B Offering):
- This is a significant part of CocoTaps’ business, especially for their large-scale clients.
- They deliver fresh, pre-tapped coconuts, often branded, directly to businesses.
- This system provides fresh coconut water without the hassle of opening coconuts on-site.
CocoLove Coconut Water (Canned & Jugs):
- This is CocoTaps’ retail beverage brand, offering convenient, packaged coconut water.
- Varieties: Available as 100% pure coconut water (no pulp) and also with natural coconut pulp.
- Sizes: Typically found in 11 fl oz and 16.9 fl oz aluminum cans (often sold in 12-packs) and 64 fl oz jugs/bottles.
- Attributes: The coconut water is non-GMO, has no added sugar, no artificial flavors or colors, and is preservative-free, vegan, kosher, and gluten-free. It’s also highlighted for its natural electrolytes.
- Sustainable Packaging: A strong emphasis is placed on using recyclable aluminum cans, avoiding plastic and tetra packaging, aligning with their eco-friendly mission.
- New Product (Upcoming): “CocoLove Gold” is mentioned as a new ready-to-drink (RTD) SKU coming in Q4 2024, described as a “healthy version of a cocktail in a can” potentially featuring tequila and CocoLove.
Services:
- B2B Supply Chain & Zero-Waste System: CocoTaps provides a comprehensive service for its business clients (resorts, cruise lines). This includes not only the supply of pre-tapped coconuts but also a “zero-waste” system. CocoTaps will retrieve their plastic taps for sterilization and cycle them back into use, significantly reducing environmental impact for their partners. They are setting up regional hubs (e.g., CocoTaps Miami for the cruise industry) to facilitate this large-scale distribution and recovery.
Big Clients and Retailers:
CocoTaps has successfully partnered with several prominent clients and expanded its retail presence:
- Walmart: CocoLove Coconut Water is available at regional Walmart locations and can be found on Walmart’s online platforms.
- Whole Foods Market: As early as 2016, Coco Taps’ fresh-tapped coconuts were available in select Whole Foods Market stores in Arizona, Southern California, and Southern Nevada.
- Las Vegas Resorts: A significant portion of their B2B business comes from major Las Vegas resorts and casinos, including:
- Bellagio
- Park MGM
- Mandalay Bay Beach
- MGM Grand Resort
- Aria
- Wynn
- Fontainebleau
- Cruise Lines: Royal Caribbean International has adopted the CocoTaps system for their ships.
- Other Retailers & Distributors: They have been onboarded by large regional and national distributors such as Core Mark, PFG, Vistar, and Sysco. Discussions are ongoing with Johnson Brothers for an exclusive partnership in Hawaii and other states. CocoLove is also found in other grocery and convenience channels, including Market Basket, Harris Teeter, and Wegmans.
- Online Sales: Their products are also available for purchase through their own website and on platforms like Amazon.